Analysing Audience Research
1. Market Possibilities- The ways in which institutions believe their brand or product can expand into another medium as a cross-media product or spin-off.
- TV Programme
- Merchandise such as T-Shirts or Mugs
- Sticker Book
- Posters
- Website with up to date features and news revolving around the football world
Match Of The Day have their own cross- media ownership of TV programmes, websites and magazines. They broadcast highlights of football matches from the top division in English football late at night, most Saturday nights. The first highlights show broadcasted on the 22nd of August 1964. They also have a spin off show called Match Of The Day 2 which started in 2004 to show highlights of any top division english football games that are played on a Sunday. This provides viewers with the opportunity to watch highlights of all games from the weekend. They have also combined a website with an online magazine where they can catch up on the latest news and transfer rumours, play games, enter competitions to win prizes, watch player and manager interviews, play fantasy football with your friends and subscribe to the magazine where you can buy 1 for £1 currently or you can buy all the magazines from this year which is 49 magazines for £87.75 which is 25% of currently. They also have actual magazine copies that you can buy in stores at local newsagents.
All your posts for Section 5 look great, well done! Use them to help with your revision!
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