Secondary Research

Secondary  Research

There are 41 different types of football magazines across the world, each one with their own unique style talking about issues across the footballing world. One of the most popular football magazine is FourFourTwo who got their name from the formation, which is considered to be a basic, trustworthy and standard formation in English football. They have regular presents who regularly contribute columns to the magazine. Past columnists include famous names from the world of football such as; Brian Clough, Arsene Wenger, Sam Allardyce, Robbie Savage, Henry Winter, David Platt, James Richardson, Michel Salgado, Diego Forlan, Booby Robson, Steve Bowles and many many more. Haymarket published FourFourTwo's 200th edition in February 2011. https://en.wikipedia.org/wiki/FourFourTwo

This magazine has many different features, such as; ranking the top 100 players in the world this year, analysis of games, talk about gaming (football games like FIFA or Pes), Interviews and stories from those involved or previously involved in football, a talent spotter section where they scout future talents of the game and many more quality content.

This magazine has very good customer satisfaction with outstanding reviews. One person gave it a 5 star review and said "Four Four Two is fantastic, it's the best football magazine I've read. Every issue has great interviews with the biggest personalities in football, whilst their special features comprehensively cover the biggest issues in football today. Definitely recommend it to any football fan." Another person who was pleasantly surprised gave it a 5 star review as well and said "Comprehensive British football coverage, with a surprising depth in its global analysis. A must read."

The most important consideration when publishing each issue of the magazine is the amount of people that will read it. The readership trend in the UK from 2006 to 2015 increased dramatically and by the end of 2015, the magazine was read by an average 469 thousand readers per issue. https://www.statista.com/statistics/288454/fourfourtwo-magazine-readership/

In 2015, the FourFourTwo magazine had a circulation of 52 thousand copies.https://www.statista.com/statistics/288817/fourfourtwo-magazine-circulation-trend-uk/