Purpose of research
1. Product Reach- how many people that will be able to access the product.
- Circulation- The number of people who purchase a print product.
- Readership- The number of people who read a print product as part of second hand consumption.
2. Audience feedback- When the audience provides a media producer with feedback about a product or brand.
- Gap in the market- the identification of a group of potential customers who are not yet purchasing a product or the realisation by an institution that there is a need for a new type of product or brand.
3. Competitors- Media institutions, products, brands which are direct rivals against each other.
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