Magazine Proposal

Magazine proposal


Alex
Christensen,


Head
of
Acquisitions,


Spori
Publications,
BYU‐Idaho,


180
Rigby,
Rexburg,
ID
83460.



Objective

I am proposing to have a new unique and individual music magazine created to capture a certain target audience as I believe there is a gap in the market for my magazine idea. I am proposing to create a Dubstep magazine as there are no current magazines like this one.

Name of magazine and reason for choice

I am going to call my magazine “Dubstep & Dab” because it mixes the genre of music that the magazine is going to be based on and a craze that is current in the world that many people are aware of so the use of the word “Dab” will raise awareness for my magazine idea.

Focus of first issue

The first issue is going to be focused how this idea came to fruition and let the target audience get to know about us. Also, it is going to feature Dubstep artists and what is going on with them currently and talk to us about what their working on and when it coming out.

Unique qualities our group possess to bring this magazine to fruition

We have researched the market for a certain gap in the market and we believe we have found it. We believe our idea is innovative and that the target audience is going to enjoy our editions because we aim to keep them up to date with their favourite music genre.

Potential sources of advertising

This magazine will feature ads inside the magazine with some being funded by companies that want to get their products more aware to the similar target audiences that we are targeting, this way we both benefit from the magazine being made. Also, by some sold subscriptions to people that prefer to have the magazine delivered to their home.

Request for approval

With this unique proposal in mind our editorial board hope that the Spori publications supervisory board are willing to provide us with the extra aid we need to make this idea become a finished product and help sustain the brand for many years to come. The editorial board would like to discuss this plan with you so content that is planned and going to be used is appropriate.

What type of articles do we anticipate for our magazine?

We anticipate that we will be talking about the current Dubstep market and the big names that have made it in this type of music industry such as Modestep, Skrillex, Flux Pavilion etc. Also, we will be talking about new up and coming artists and how they made it to where they are today. We also hope to have exclusive interviews with some of the leading artists from this industry.

What/who is the competition for our magazine

Other magazine brands with the same idea and similar intentions to promote the Dubstep genre are our main competition in the current market. Although there aren’t that many of the same type of magazine, it is essential that we differentiate ourselves from the competition so that we can draw in the audience.

How is our magazine different from other magazines?

Our magazine is different from others because other music magazines lack a clear focus on certain genres and usually mix and talk about all types of music whereas our magazine is strictly focused on all things to do with Dubstep. It will also feature competitions such as filming yourself dabbing to a Dubstep song and we chose the best one who will then receive a prize reward for their efforts. We will continuously try to interact with our target audience through various different platforms to keep them interested and subscribed to our magazine.

Who is our target audience?

The primary target audience for our magazine is 12 to 35-year-old men and women. Specifically, our audience members are the young because we want to influence them on the type of music they should be listening to. This will increase profits made if our target audience are influenced to like Dubstep from a young age because they will want to read up on all things to do with this genre type of music.

What are our audience demographics?

Our audience demographics are lower middle class people, skilled working class people and working class people. Dubstep is not the most sophisticated genre and is not for everyone’s taste, only a certain niche audience like this type of music.

What are our assumptions about the audience?

We assume that our magazine will instantly grab the attention of our target audience, whether they see it from an advertisement online or if they see it on the shelf, we believe that it will have an impact on them when they see it and it will make them want to purchase it. We also assume that they will become loyal customers and continuously want purchase this item. Our assumption and expectation of the target audience is that they will spread the word of our new magazine to other people they know that like the Dubstep genre. This will increase revenue made by the company with the more people knowing about the product.

What problems do we foresee? And how do we plan to overcome them?

Although we see that there is a gap in the market for our magazine, there are similar magazines to it so influencing some of the people that already purchase the other magazines may prove tough because they may be loyal customers. Should the majority of people who buy this type of magazine be one-off or potential customers we will try to entice them to becoming loyal customers to our brand.

What resources are required to create this product?

·         Digital Camera

·         Camera lenses

·         Tripod

·         Graphic tablet

·         Computer programmes and system

·         Tablet

·         Adobe Photoshop

·         Props

·         Photographer

·         Settings/locations

What jobs are needed to be done for the magazine to be created?

·         Editor

·         Editorial Assistant

·         Photographer

·         Journalist/writer/author

·         Advertising

·         Art Editor

·         Designer

·         Copy Editor

·         Commissioning Editor

What will the magazine layout be like?

The front cover will contain the normal conventions such as; cover lines, main image, master head, graphic features and images, skyline, strap line and taglines. The double page spreads will have content written in columns with headings and subheadings included and standing out so the audience know what each topic and page is about.

Which distribution and marketing method will be used and why?

Social media and online presence will be used to our advantage because people are interested in learning by providing teaser content on a Facebook page or via a Twitter account. We will Include contests, quizzes and free subscription offers. We will also Add Facebook "Like," Twitter and Google+ buttons to our website pages, specifically those that contain interesting articles people might be likely to share with friends. This is a great way to raise awareness of our product know because the population of our target audience that is on social media is huge.