BARB/RAJAR/NRS
What do the letters stand for in each of these companies?
BARB- Broadcasters' Audience Research Board.
RAJAR- Radio Joint Audience Research.
NRS- National Readership Survey
Which industries does each company provide audience research for?
BARB- BARB is owned by BBC, ITV, Channel 4, Channel 5, Sky and the IPA ( Institute of Practitioners in Advertising).
RAJAR- BBC, Radiocentre and IPA
NRS- Ipsos Mori and RSMB
How does each, conduct audience research?
BARB- In order to estimate viewing patterns across all TV households they fit meters into TV's to find out audience sizes.
what audience demographics are included?
BARB- All individuals aged 4+ are measured and reported by BARB. Within this, a user may look at any age group they wish.
Example of each companies most popular products-
BARB- Strictly come dancing on BBC1 had the most views in November according to the figures that BARB collate.
Why do you think this product is popular?
BARB- A lot of people like Dancing and singing so it is quite mainstream show. It also features celebrities that the audience like. Finally, the public love a competition and competitiveness shown on TV.
Where is the rest of this work?
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