Fantastic Beasts and where to find them is a new film inspired and written by the author J.K. Rowling who also wrote and helped direct the Harry Potter franchise. The Imaginary entity would have already been put into place when pre-production happened and before the film came out as all the millions of Harry Potter fans would be the primary target audience because Harry Potter is loved by millions of people and all those fans would want to see J.K. Rowling next phenomenon. The movie is brining the book to life just like Harry Potter did so if it is just as successful, it will bring in many fans who love magic and are a fan of fantasy and the supernatural genre. They would also target people who read the book because when reading, you imagine what it would be like if you see it, so if what people are imagining is brought to life, people would want to go and see it.
This film would target a mainstream audience full of people who like films to do with magic and use escapism through this film as a way to make it seem real. Although the idea of a mainstream audience is a large group of people who watch a certain genre for pleasure and enjoyment and as a hobby, There millions of Harry Potter lovers who are overjoyed at the idea of a prequel to the phenomenal series that J.K. Rowling also produced which makes the public feel surreal and excited for her next project. The age rating for Fantastic Beasts is 12A so the general demographic is a smaller audience then if it was a PG where younger children would be able to watch it even though it isn't appropriate for their age group. Also it is quite technical and some people over the age restriction struggle to understand the the concept and type of language so younger children would struggle as well.
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