Friday, 21 October 2016

Section 1-unit 1- The Big Six

The Big Six

The American Film Industry is dominated by 6 big film studios.
  • Walt Disney Pictures (Pixar)
  • Universal Pictures (DreamWorks Animation)
  • 20th Century Fox (Sky)
  • Paramount (MTV)
  • Columbia Pictures (Sony)
  • Warner Brothers (DC Films)
I am for The Big Six because they continuously produce and contribute to consistent quality films. Such as Suicide Squad created by Warner Brothers, Star Wars the Force Awakens created by Disney, Iron Man created by Paramount and many more blockbusters. This is because they are all financially backed and have a lot of money to experiment with special effects and new inventive ways of producing a unique and current film. They always come up with new innovative ways of expressing their thoughts and how they deliberate it through their films.

Some people may be fed up of The Big Six as they are mostly set and filmed in America and British people may feel that they prefer films made and shot in their native country because they may feel a sense of culture within the film and its different to the continuous multi-billion blockbusters shot over in America because many people want variety. 

Section 1-unit 1- TIGA,IGDA and EA

TIGA, IGDA AND EA


TIGA- The Independent Games Developers Association is a trade association representing the business and commercial interests of some video and computer games developer in the UK and Europe.


  • TIGA was launched in 2001 by Patrick Hewitt.
  • TIGA is the network for games developers and digital publishers and the trade association representing the video game industry. Their core purpose is to strengthen the games development and the digital publishing sector. They achieve this by campaigning for the industry in the corridors of power, championing the industry in the media and helping their members commercially.
  • The UK video games industry is important economically and culturally. The UK video games sector is the largest in Europe. In 2014 the video games sector contributed £1.115 million to the UK’s GDP and generated £471 million for HM Treasury in tax revenues. 30,741 work in the games industry/are in jobs indirectly supported by studios, including 10,869 in games development.
  • TIGA’s vision is to make the UK the best place in the world to do games business.


IGDA- The International Games Developers Association  is the professional association for over 12,000 video and computer game developers worldwide. It is incorporated in the United States as a non-profit organisation. Its stated mission is "To advance the careers and enhance the lives of game developers by connecting members with their peers, promoting professional development, and advocating on issues that affect the developer community."
  • The IGDA was founded in 1994 by Ernest W. Adams and was initially known as the Computer Game Developers Association.
  • The need for a professional association for game developers was not apparent until the congressional hearings surrounding Mortal Kombat and other video game legislation became common in the 1990s. 300 members got involved and then grew to over 12,000 members the next fifteen years.


EA- Electronic Arts also known as EA Games, is an American video game company headquartered in Redwood City, California. Founded and incorporated on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers responsible for its games. As of 2014, Electronic Arts was the world's fourth-largest gaming company by revenue after Tencent, Sony and Microsoft.


  • The company began developing games in-house and supported consoles by the early 1990s. EA later grew via acquisition of several successful developers. By the early 2000s, EA had become one of the world's largest third-party publishers. On May 4, 2011, EA reported $3.8 billion in revenues for the fiscal year ending March 2011, and on January 13, 2012, EA announced that it had exceeded $1 billion in digital revenue during the previous calendar year.

Thursday, 20 October 2016

section 1- unit 3- Representation

Representation

Representation is the process by which the media presents the ‘real world’ to an audience. Media texts construct meanings about the world – a picture, a film, a television programme or a newspaper article re- presents the world to help audiences make sense of it. A popular understanding of representation is through stereotypes. Stereotypes are a form of representation in which groups of people are characterised by attributing to the qualities that some individuals possess, and which later become associated with the whole group. ‘Stereotypes are widely circulated ideas or assumptions about particular groups. Stereotypes are also essential tools for media producers. They can be used as a shorthand to condense a lot of complex information and detail into a character who is easily recognised and simple to deal with – Ugly Betty is a good example. It makes it easier for the audience to understand the character and his or her role in the text.

Representation is not just about how we see people, places and objects but also how we interpret what our senses tell us. This depends as much on who we are, as what we see, hear or read An important debate in any study of the media is about the accuracy of the representations it offers us. There are official organisations who monitor the media for accuracy and other codes of behaviours to make sure that people are protected to some degree from exposure to lies and deliberate untruths.


A film representation of a character for example consists of at least four factors: 1. The character – gender, ethnicity, age, sexuality and look 2. The collective cultural background and views of the producer/director/institution 3. The audience’s reaction to the character 4. Where and when the representation takes place – cinema/home/ laptop/friend’s house.

Mediation is the process by which a media text represents an idea, issue or event to an audience. Many people think that if you point a camera at an event or person the ‘reality’ of that event or person will be immediately apparent. Seeing something through a lens changes not just the perspective and size of a person but also how the audience perceives that person. Therefore it has been mediated.


Selection - Whatever ends up on the screen or in the paper, much more will have been left out — any news story has been selected from hundreds of others which the producers decided for you were less interesting, any picture has been chosen from an enormous number of alternatives.


Organisation - The various elements will be organised carefully in ways that real life is not: in visual media this involves mise-en-scene and the organisation of narrative, in the recording of an album the production might involve re-mixing a track. Any medium you can think of will have an equivalent to these.


Focusing - Mediation always ends up with us, the audience, being encouraged towards concentrating on one aspect of the text and ignoring others. If you are watching a film the camera will pan towards an important character, in a tabloid the headlines will scream, for your attention.


Representations do change over time depending on society’s view of a social group, and are influenced by cultural and legislative changes and, arguably, by media texts.




Section1- unit 3- Narrative

Narrative

Narrative is the media term for story telling. Narrative is the way the different elements in a story are organised to make a meaningful story. Some of these elements can be facts in documentary, or characters and an action in a drama. When we look at narrative we see that stories throughout the media share certain characteristics. This often links them to genre. Different media tell stories in a variety of different ways. This is the way the story or plot unfolds.


Open or closed-structure

A closed structure means the story ends satisfactorily as in most films- this is known as closure. An open ending means their is no final conclusion to the story. Some texts have an interactive structure. A multi-strand structure means there are several narratives running at the same time. Other narrative structures include point of view. A popular narrative device is the enigma. The plot constructs a puzzle that the audience is asked to solve while the characters act out the story.

Narrative is informed by character, action and location. Characters have functions such as heroes or villains, or someone who assists the hero or villain as a helper or messenger. The action determines how the events in the narrative occur and the influence they have. The location of a film or television programme is an important ingredient in how the story unfolds. A horror film about Dracula must have a castle.

Narrative is often delivered to the audience by expectation, suspense, tension and closure. The audience is led to expect certain things to happen which leads to tension and excitement. Expectation, suspense and tension are created by the use of Media Language. There are four main theorists to consider:  Tzvetan Todorov, Vladimir Propp, Roland Barthes, Lévi-Strauss.

Todorov theory has three main parts: 1. The text begins with a state of equilibrium – everything appears to be normal or calm. 2. There is some kind of disruption or disequilibrium – this is often a threat to the normal situation or it could be just a setback. 3. A new equilibrium is produced to end the narrative. In the best narratives there is some kind of change for the better perhaps in the main character’s behaviour or outlook on life. Todorov suggests there are five stages to how the narrative progresses: 1. The equilibrium has to be carefully shown (otherwise the disruption may not be dramatic enough to create a strong plot) 2. There is a disruption 3. There is a recognition that a disruption has happened. 4. There is an attempt to repair the damage done by the disruption. 5. A new equilibrium is achieved.

Propp studied folk tales and he proposed ways of grouping characters and their actions into eight broad character types.  The villain  2. The hero, or character who seeks something, usually motivated by a lack of something (money, love etc.) The hero doesn’t have to be heroic in the way most people would understand it – heroes can be male or female, brave or cowardly. 3. The donor, who provides an object with some magic property. 4. The helper, who aids the hero. 5. The princess, reward for the hero, and object of the villain’s schemes. 6. Her father, who rewards the hero. 7. The dispatcher, who sends the hero on his way. 8. The false hero, the character who also lays claim to the princess but is unsuitable and causes complications.

Levi-Strauss introduced the notion of binary oppositions as a useful way to consider the production of meaning within narratives. He argued that all construction of meaning was dependent, to some degree, on these oppositions. Examples are: Good vs. Evil, Male vs. Female, Humanity vs. technology, Nature vs. industrialism, East vs. West and Dark vs. Light. 







http://www.slideshare.net/andywallis/narrative-5865177




Section 1- unit 3- Brief history of horror

A Brief history of the Horror genre

The Horror genre was credited to have started in the late 1890's by a film pioneer called Georges Melies. 

Though the word "horror" to describe the film genre would not be used until the 1930's, after Universal Pictures released Dracula (1931) and Frankenstein (1931).

 These early films were considered dark melodramas because of their stock characters and emotional heavy plots that focused on romance, violence, suspense and sentimentality.

Rules to making a Horror Film


  • Pick a main character
  • Pick a sidekick and make them bicker and compete
  • Pick a universal moment- A universal moment is an event that many of us will have experienced and when in a story becomes something your audience can relate to.
  • Pick a location 
  • Pick an inciting incident 
  • Pick a ghost
  • Pick a nightmare
  • Pick a trap
  • Pick the moment the sidekick dies
  • Pick the confrontation
  • Pick the right music

Horror films in the 1950s

  • Bride of the Gorilla
  • The Black-Castle 
  • The Mad Magician
  • The Snow Creature
  • Cult of the Cobra
  • The Mole People
  • The Abominable Snowman of the Himalayas
  • Blood of Dracula
  • The Curse of Frankenstein
  • Macabre
Horror films in the 1960s
  • The Brides of Dracula
  • The Stranglers of Bombay 
  • Psycho
  • The Phantom of the Opera
  • Black Sabbath
  • Diary of a Madman
  • Witchcraft
  • Night of the Living Dead
Horror films in the 1970s
  • Bigfoot
  • Count Dracula
  • Equinox
  • Blood Thirst
  • Dracula vs. Frankenstein 
  • The Fiend
  • Autopsy
  • Jaws
  • Jack the Ripper
  • Count Dracula
  • Halloween
  • Jaws 2
  • Zombie Holocaust
Horror Films in the 1980s

section 3- unit 1- Theoretical and critical analysis of media texts


Critical and theoretical analysis of media texts

A genre has characteristic features that are known to and recognised by audiences. The same formula is applied time and time again.

Examples of genres for movies and TV shows are; Western, crime/war films, soap operas, game shows, news, reality.

There are also sub genres within genres such as; Spaghetti Western, Hammer Horror films and James Bond film's.

What makes genre attractive to audiences?- Expectations are fulfilled and they can predict what will happen next.

Why do producers like to work within a genre?- Communication with the audience is instant as key components are easily recognisable. There is no need to set up characters and plot. The audience will know what to expect.

For a genre to become established, certain conventions need to become identifiable in the general consciousness of the audience.

Key Components of a genre


  • Stock Characters
  • Stock plots, situations, issues and themes
  • Stock locations and backdrops
  • Stock props
  • Recognisable music
  • Generic conventions
  • Familiar narrative features
Disadvantages

  • Formulaic media texts
  • Texts that do not fall into line have problems getting shown
  • Texts that are not easily categorised are difficult to sell
Summary

Genres function according to rules and conventions. They respond to these rules and conventions by developing formulas and patterns. Over time, these formulas and patterns may begin to dominate the way we see.




Section 1- unit 1- PSB,Sky and Netflix

PSB/Sky/Netflix

Public service broadcasting refers to media outlets, (e.g. TV programmes, radio), that are broadcasted for the public benefit rather than for purely commercial purposes.

These things usually aren't commercially viable to the mass market such as documentaries and educational programmes.

BBC was the first PSB in the UK. They are funded by consumers license fees rather than advertisements.

BBC


  1. Launched- 2 November 1936; 79 years ago.
  2. BBC 1 is a conglomerate as it has 6 sister channels, such as: BBC 2, BBC 4, BBC News, BBC Parliament, CBBC and CBeebies.
  3. The show programmes such as: Documentaries, Factual television, Dramas, Cooking Shows, Morning and Daytime television, Game shows and The News.

Are sky and BBC conglomerates or an independent company and how do you know?


Sky and BBC are both conglomerates because they both own smaller subsidiary companies within them. BBC 1 is a conglomerate as it has 6 sister channels, such as: BBC 2, BBC 4, BBC News, BBC Parliament, CBBC and CBeebies. Sky is a conglomerate. Sky is a conglomerate because their are many versions of the sky company because there is Sky UK and Sky PLC. This London-based company generates over $10 billion in revenue and over $1.9 billion in profit to make it no. 7 on the list. Sky, which is 40% owned by 21st Century Fox, has over 10 million subscribers in the U.K., making it the largest satellite broadcasting company in the country.






How does Sky and BBC use synergy?






BBC uses TV, Radio and E media to show off their mediaTV: This is one of the main platforms used by the BBC. They operate 10 channels in the UK, both with varying audiences.
Radio: The BBC own the largest radio network that operates in the UK, with 59 different stations available. These can be split between national and county.
E-media- The BBC uses synergy in a variety of ways, for example by allowing various companies access to their catch up service therefore they are able to reach a much larger audience. The BBC also offer a variety of apps such as the BBC news app,which are available on various devices such as Apple and Android products.




Thursday, 13 October 2016

section 3- unit 1- Audio and Visual

Audio-Visual

Wireless broadcasts for entertainment began in Argentina in the 1920's.
6 different forms of radio are: BBC Radio, Commercial and Independent Radio, Regional Stations, DAB, Community Radio, Hospital and Student Radio.
5 different radio platforms: AM/FM, Pirate Radio, Terrestrial digital radio, Internet and Satellite.
OFCOM is the company that regulates radio broadcasting.


Relax FM vs. gem

They sound different which suggest that the type of music they play is different to each other. Relax sounds slow and more calm, whereas gem is more upbeat and exciting. Also, just by listening to the  2 short jingles, I would suggest that both radio stations are more for women and their preferences than men. 

https://www.wisebuddah.com/jingles/jingles?genre=5
http://www.bbc.co.uk/radio1/programmes/schedules#early
http://www.bbc.co.uk/radio2/programmes/schedules

Tuesday, 11 October 2016

section 3- unit 1- Front Cover Analysis



Masthead- In each issue of Empire the masterhead usually uses the same font. In this magazine front cover, the main image is used as one of the letters in Empire, this is used because the first thing people look at is the central image so as you look at it, you will see the magazine title at the same time, this makes them become more well known.

Tagline- Every tagline that Empire has ever used is above the masthead. On every Empire magazine front cover "Empire" is in red. This is because the human eye is sensitive and drawn to the colour red, so as you see "Empire" you will also spot the tagline above.

Puff- The puff indicates what is going to be inside of the magazine. it is almost like a sneak peak into what you're about to read.

Cover lines- The cover lines around the central image relate to the image and what the magazine content is about. It gives an insight into what you're getting when you first buy the magazine.

Anchorage- The anchorage that Empire usually uses is relating to the main image. The anchorage usually connotes what the title of the film is or what it is about.

Secondary Images- In this particular Empire front cover their is no secondary image but when they do include one, it is usually to give you more insight to what is inside the magazine.

Use of colour- The colours around the central image are coordinated to bring out the main focus of the front cover. In this case, black and grey are primarily dark colours so they are used to bring out the red and blue from Superman's suit to make him the main focus as the central image.

Barcode- The barcode on any Empire magazine is usually away from the central image so it doesn't draw any attention away from it.

Central image and cover model- In this issue and every issue of Empire the central image is the cover model. In this case Henry Cavill who plays Superman in Man of Steel is the central Image, this tells me that this is the main issue that the content of the magazine will be covering.