Connotation- Another word for meaning and to describe something.
Denotation- what the thing actually is.
Areas of textual analysis are; Sound, Camera, Editing and Mise-en-scene.
Key Concepts:
Institutions- An organisation founded for a religious, educational, professional, or social purpose. A media conglomerate, media group, or media institution is a company that owns numerous companies in various mass media; i.e. television, radio, publishing, motion picture, theme park and the Internet.
Representations - Media representations are the ways in which the media portrays particular groups, communities, experiences, ideas, or topics from a particular ideological perspective.
Audience- The people that will be on the receiving end of the final outcome that ill judge how good or bad something is based on personal opinion.
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