Audience Research

• Audience Engagement-
• Audience Expectations-
• Audience Foreknowledge-
• Audience Identification-
• Audience Placement-
• Audience Research-

Passive and Active Audience Theories

Passive Audience Theory

• Hypodermic Needle Theory
• Cultivation Theory

Active Audience theory

• Uses and Gratifications
• Reception Theory

Magazine front cover labeling and double page spread analysis

Location Recce

Location Recce

Potential Location: Photo and Address	Positives and negatives about location
JCoSS Heart space	Positives- The area is very big so there are a lot of places where camera shots can be taken. It is quite colourful so will be used to a positive effect. Also, the weather doesn’t affect the shots being taken because you are inside. Negatives- The lighting is quite poor in the heart space so camera shot will be dark. Also, non-diegetic sounds are likely to be involved when shooting because of the number of students that may get in the shot or be heard talking off camera.
JCoSS AstroTurf	Positives- Natural lighting comes from the sun and diegetic sounds such as birds chirping and the wind will have a good effect in the shot rather than sounds added in afterwards for effect. Negatives- Poor weather can have an effect on the camera shots that are taken, especially if you want an upbeat film made with good lighting rather than grey skies and rain downfall. The wind can have a negative effect if you want everything in the frame to be calm and still. Difficult to control sound and scenery such as car horns being sounded and bus engines being loud.
JCoSS Classroom	Positives- Acoustics are greater which means better sound quality. Closed space means you can control lighting and noises in the background. Less likelihood of external sounds disrupting filming. Negatives- Availability for filming in an empty classroom as you would not have a long time to film in that space and for continuity, the same classroom with the same lighting and features would need to be used. Closed space means less options for different camera shots to be taken.

I will use the heart space location because it is the widest and biggest space for the different camera shots and angles to be used. Also, weather will not affect the filming of the product and the scenery is the most distinctive and colourful. Finally, outside sounds will not affect the filming because it will all be filmed in doors. It is easier to control sound inside the building then natural sounds outside.

Magazine front cover and double page spread

Codes and conventions of a magazine Front cover

Codes and conventions of a magazine

• Masthead- (where is it situated? What is the font and colour?)
• Fonts- (How many fonts are there? Do they relate to the genre?)
• Serif and sans serif font- Sans serif(without curly bits) Serif(with curly bits)
• Colour Scheme- (How many colours are there? Do they relate to the genre?)
• Slogan- (is it memorable? Where is it situated?)
• Cover Lines, Bylines and Feature Article- (Do they relate to the genre? Do they use language techniques? What is the size of the text and the effect of/on it?)
• Main Image- (What type of shot is it? Does this relate to the genre? Who is being represented?)
• Typeface- Bold,Italics,underlined, rounded and condensed/narrow.
• Z pattern- (Does the magazine use this technique? Why?)
• Puffs/Graphic Feature
• Barcode
• Issue Date
• Publisher
• Date
• Website
• Skyline/Strap Line (What's their purpose?)

Photography

Photography

What makes a good photograph?

• Good subject matter
• Good lighting
• Good composition

Golden hour- In photography, the golden hour is a period shortly after sunrise or before sunset during which daylight is redder and softer than when the Sun is higher in the sky.

Rule of Thirds

• Centre of interest- A photograph should have a strong focal point. Determine what it is before composing your photo.
• Simplicity- Keep composition simple, avoiding busy backgrounds that distracts from the subject.
• Subject off centre- Place a subject slightly off-centre rather than in the middle of the photo.

Divide the frame into nine equal parts by creating a grid that is composed of both horizontal and vertical lines. Place the key feature of the shot at any of the four points where the lines of the grid converge. Some digital cameras come with an option to place a grid over the LCD view which helps with your composition skills.

Leading Lines 

If a scene has strong lines, make sure the lines lead the eye into the frame rather than out of it. The lines should lead to the main point of interest.

Viewpoint/Angles

Vary angles- Shoot at varying angles to capture a subject from a different viewpoint. Move the camera higher or lower than you usually do. For a dramatic effect, take some photos from a bird-eye (looking down) or worms-eyes view (looking up).

Lighting

Dramatic lighting adds interest to photo. 

Silhouettes

Subject made dark by photographing it against a light background (back lighting).

Framing

Framing a subject by zooming or moving closer draws attention to it.

Symmetry

An identical or near-identical image of its other half. Use of symmetry often provides a formal balance.

Aperture

An opening that controls the amount of light that passes through a camera lens.

F- Stop
F2-Widist-Most light
F22-Smallest-least light

Shutter Speed

In photography and digital photography the shutter speed is the unit of measurement which determines how long shutter remains open as the picture is taken. The slower the shutter speed, the longer the exposure time. The shutter speed and aperture together control the total amount of light reaching the sensor.

Risk Assessment

Risk Assessment

Ryan Gould

Location address: Castlewood Rd, New Barnet EN4 9GE

Date of assessment: 27th of January 2017

Risk Description	Risk (1-5)	Severity (1-5)	Prevention of risk
Water/slippery floors Heights/stairs Electricity and equipment Unwanted noise/sound	3 2 4 1	3 3 3 4	·      Put wet floor sign where it is needed. ·                  Warning signs to be careful on the bridge and no running.           Crew members make sure area is clear. ·             Put up signs

Local Hospital: Barnet Hospital	Address and phone number:  Address: Wellhouse Ln, Barnet EN5 3DJ Phone:020 8216 4600
Local Police: Barnet Police Station	Address and phone number: Address: 26-32 High St, Barnet EN5 5RU Phone: 999

Declaration that location has been assessed for risk and safety precautions have been considered.

Signed: Ryan Gould

Magazine Proposal

Magazine proposal


Alex
Christensen,


Head
of
Acquisitions,


Spori
Publications,
BYU‐Idaho,


180
Rigby,
Rexburg,
ID
83460.



Objective

I am proposing to have a new unique and individual music magazine created to capture a certain target audience as I believe there is a gap in the market for my magazine idea. I am proposing to create a Dubstep magazine as there are no current magazines like this one.

Name of magazine and reason for choice

I am going to call my magazine “Dubstep & Dab” because it mixes the genre of music that the magazine is going to be based on and a craze that is current in the world that many people are aware of so the use of the word “Dab” will raise awareness for my magazine idea.

Focus of first issue

The first issue is going to be focused how this idea came to fruition and let the target audience get to know about us. Also, it is going to feature Dubstep artists and what is going on with them currently and talk to us about what their working on and when it coming out.

Unique qualities our group possess to bring this magazine to fruition

We have researched the market for a certain gap in the market and we believe we have found it. We believe our idea is innovative and that the target audience is going to enjoy our editions because we aim to keep them up to date with their favourite music genre.

Potential sources of advertising

This magazine will feature ads inside the magazine with some being funded by companies that want to get their products more aware to the similar target audiences that we are targeting, this way we both benefit from the magazine being made. Also, by some sold subscriptions to people that prefer to have the magazine delivered to their home.

Request for approval

With this unique proposal in mind our editorial board hope that the Spori publications supervisory board are willing to provide us with the extra aid we need to make this idea become a finished product and help sustain the brand for many years to come. The editorial board would like to discuss this plan with you so content that is planned and going to be used is appropriate.

What type of articles do we anticipate for our magazine?

We anticipate that we will be talking about the current Dubstep market and the big names that have made it in this type of music industry such as Modestep, Skrillex, Flux Pavilion etc. Also, we will be talking about new up and coming artists and how they made it to where they are today. We also hope to have exclusive interviews with some of the leading artists from this industry.

What/who is the competition for our magazine

Other magazine brands with the same idea and similar intentions to promote the Dubstep genre are our main competition in the current market. Although there aren’t that many of the same type of magazine, it is essential that we differentiate ourselves from the competition so that we can draw in the audience.

How is our magazine different from other magazines?

Our magazine is different from others because other music magazines lack a clear focus on certain genres and usually mix and talk about all types of music whereas our magazine is strictly focused on all things to do with Dubstep. It will also feature competitions such as filming yourself dabbing to a Dubstep song and we chose the best one who will then receive a prize reward for their efforts. We will continuously try to interact with our target audience through various different platforms to keep them interested and subscribed to our magazine.

Who is our target audience?

The primary target audience for our magazine is 12 to 35-year-old men and women. Specifically, our audience members are the young because we want to influence them on the type of music they should be listening to. This will increase profits made if our target audience are influenced to like Dubstep from a young age because they will want to read up on all things to do with this genre type of music.

What are our audience demographics?

Our audience demographics are lower middle class people, skilled working class people and working class people. Dubstep is not the most sophisticated genre and is not for everyone’s taste, only a certain niche audience like this type of music.

What are our assumptions about the audience?

We assume that our magazine will instantly grab the attention of our target audience, whether they see it from an advertisement online or if they see it on the shelf, we believe that it will have an impact on them when they see it and it will make them want to purchase it. We also assume that they will become loyal customers and continuously want purchase this item. Our assumption and expectation of the target audience is that they will spread the word of our new magazine to other people they know that like the Dubstep genre. This will increase revenue made by the company with the more people knowing about the product.

What problems do we foresee? And how do we plan to overcome them?

Although we see that there is a gap in the market for our magazine, there are similar magazines to it so influencing some of the people that already purchase the other magazines may prove tough because they may be loyal customers. Should the majority of people who buy this type of magazine be one-off or potential customers we will try to entice them to becoming loyal customers to our brand.

What resources are required to create this product?

·         Digital Camera

·         Camera lenses

·         Tripod

·         Graphic tablet

·         Computer programmes and system

·         Tablet

·         Adobe Photoshop

·         Props

·         Photographer

·         Settings/locations

What jobs are needed to be done for the magazine to be created?

·         Editor

·         Editorial Assistant

·         Photographer

·         Journalist/writer/author

·         Advertising

·         Art Editor

·         Designer

·         Copy Editor

·         Commissioning Editor

What will the magazine layout be like?

The front cover will contain the normal conventions such as; cover lines, main image, master head, graphic features and images, skyline, strap line and taglines. The double page spreads will have content written in columns with headings and subheadings included and standing out so the audience know what each topic and page is about.

Which distribution and marketing method will be used and why?

Social media and online presence will be used to our advantage because people are interested in learning by providing teaser content on a Facebook page or via a Twitter account. We will Include contests, quizzes and free subscription offers. We will also Add Facebook "Like," Twitter and Google+ buttons to our website pages, specifically those that contain interesting articles people might be likely to share with friends. This is a great way to raise awareness of our product know because the population of our target audience that is on social media is huge. 

Dubstep Moodboard

James Bond Storyboard

Created Masthead

Unit 3- Creating a media product

• Wolf Alice
• Fredwave
• Koko is a venue in Camden who have live music performed. Genres are; Electro, Funk,Rap,Grime.
• Roundhouse is a venue in Camden that mostly have rock and pop performed.
• The Elmhurst Pub 
• The Forge
• There is a lot of Jazz performed in various venues in North London 
• Artists such as Bloc Party, Clean Bandit, Rudimental, Dizzee Rascal and Mumford and Sons have all come from North London and are still involved currently on the music scene.

section 1- unit 3- Film editing

Film Editing - What is it?

This is the post-production process of making a moving image text, by the selection and ordering of a range of shots (the footage) into a continuous sequence.

Editing can bring in audio (dialogue, score and sound effects), titles (credits) and still images.

Editing can help to enforce a theme, narrative or atmosphere, due to the pace and combination of elements selected.

This could be through the use of a montage, the use of continuity editing, or the timing of music combined with the footage to create a mixture of emotive responses in the audience (from happy to sad, from horror to humour).

If editing is done well, you normally would not realise it has been edited at all. Editing has been called the ‘Invisible’ art.

Editing can include:

            Visual mock-ups

            Sound effects by a foley artist

            Musical score

            Range of footage

            Credits / titles

Its effect can be to:

            Create a montage - a short selection of footage compressed to illustrate time passing or to represent different narratives happening simultaneously

            Exaggerate the emotion of an actor’s performance

            Illustrate the pace and timing of an event - speed things up or to slow them down

            To help the director highlight messages and values to the audience they may not have seen / need to spot (from metaphorical messages to generic codes)

            Act as another point of view

            To help contrast scenes of different subject matter / locations

            Just experiment with the medium as an art form

Order of Editing

            Editor’s Cut | This is the rough cut or assembly edit. It is the first cut and is usually based on the raw footage shot each day (the dailies or rushes). The dailies can help the editor see where the director is going with a film. This cut will then be refined as the production and post-production work continues.

            Director’s Cut | Once the principal photography is finished, and once all his/her work on set has been completed, the director will then work directly with the Editor to create the Director’s Cut. This is normally within ten weeks of principal photography finishing (due to legislation). This is when the Editor and Director will edit the film as a whole and see if additional footage needs to be secured.

            Final Cut | This is when the production company gets involved as does the studio. There is a DGA (Director Guild of America) term, “Alan Smithee” (check it out on Wiki) which means that a Director does not want to be associated with the Producer’s final cut and disowns the project.

Continuity

This is the conventional and traditional form of editing for Hollywood films. It uses establishing shots, shot reverse shots and the 180 degree rule to place the audience in the centre of the action.

A sequence should be physically continuous, for example; if someone takes off a jacket in one shot, they should still be wearing it in the next.

If the director is representing a chase, the editing should match the action - so it appears that the characters are moving in a certain direction.

Continuity helps to advance the narrative and illustrates a verisimilitude for time, location and the action. Continuity means that the performances, action and narrative continues or is continuous from the start of a film to the end.

Montage

‘Montage’ is a French word meaning to assemble or put together. In France, ‘montage’ can be used as another word for editing. In modern, Hollywood cinema ‘montage’ is the use of rapid editing to compress narrative.

Transitions | Cuts

This is when shots are placed together. There are a number of ways that transitions can appear. Here are a few to get you started:

Cross Cutting | When action from two locations is edited to represent that these things are - usually - happening at the same time.

Cutaway | The continuous action is interrupted by a cut to another shot, normally within the same setting (for example the shot prior to this one. If the subject is running down a road, it might cutaway to some bins in his pathway).

Cut To | The most common transition, the shot simply moves to the next one.

Diagonal Down Right | Shot peels, like a page, downwards from the left.

Dissolve | Shot dissolves into the next.

Fade | Shot fades to black / white before fading back to the next.

Jump Cut | Shot jumps to the next, showing different camera positions (some consider this to be a shocking effect for an audience).message">An error occ

L Cut / Split Edit | Using Audio and Moving Image editing - this is when the picture and sound are matched but the transitions are not. Normally dialogue is edited between the speakers. The L edit means that a shot of another element may be brought in - for example a POV shot of one of the characters, whilst the dialogue continues followed by a cut to the speaker.

Match Cut / Graphic Match | This is when two shots of similar items / subjects are placed next to one another to create a metaphorical link or to move the narrative forward

Page Curl Up Left / Right | Shot peels, like a page, to the next one.

Pixellate | Shot pixellates into next.

Wipe | The shot moves from one side of the screen to another. This can be in a range of shapes - for example a circle which billows, or just as a line with travels from one side of the screen to another.

Editing Rules

180 Degree | Two subjects in the same scene should always be shot within the same axis (of 180 degrees).

                       

30 Degree | Camera should move at least 30 degrees between shots of the same subject for a succession of shots / a sequence (this is to create a less jarring movement than a jump cut